Being aware of the value great content gives your website is vital and important to the success of your online business growth. These days, more website owners are realising that the biggest driver of traffic (and conversion ultimately) is the quality of content you create. This outperforms other forms of resources used and grows the business.
Great content takes time to come up with but is worth the dedication and hard work. Starting where you are is a good pointer. Pick an important aspect of your business and write something compelling about this. Most times, such topics are what potential clients are interested in reading about.
Below are 5 ways you can use great content to build your website traffic and convert your visitors to subscribers or paying customers.
Boosting With Keyword-Rich Content
Your search engine ranking and daily website visitor count are very important. But to get there, you will need to post quality and rich content on a periodic basis in the areas of specialty your business operates in. If you offer carpet cleaning services for example, generating content around the very important aspects of your business will drive the type of traffic you are looking at converting to paying customers. This helps narrow down your visitors to those interested in the services you offer.
Creating Content In Form Of Free Reports
People love receiving free reports and manuals with insightful information provided. Your content can be created in the form of reports or manuals to grow your newsletter subscription base. By offering to give your website visitors these free reports or manuals, subscription to your mailing list could increase astronomically and help generate the needed traffic and conversion. The reports could be on subject matters related to your business or anything remotely connected. An example is writing content on fashion shows for your clothing eCommerce online store.
Create Related Training Courses
A great way to create great content is to use training courses while infusing links from affiliate websites all over your course contents. This course can be related to your business or a generic but on topical subjects. This could be created in parts and can be conducted through email where each participant expects to receive each course per day/week. It does not have to be on video but can be a set of instructions or workbook exercises for your audience to follow and complete. These could also be offered as a great way to grow your subscription base.
Proactively Engaging Your Mailing List
Most businesses do not engage their existing mailing list the right way. This involves cultivating and building the trust relationship between you and your customers. Regularly sending informational articles or content to your client base will not only keep them informed but also cement your place in their minds as an expert in your field. This creates trust and motivate them to pay for your products or services. A well-cultivated mailing list is as good as guaranteed revenue for your business. Take your time to engage your mailing list.
Content And Article Submission
Finally, one important step that should be considered to grow your web visitors is article submissions to high traffic generating websites. Such platforms have 10s of thousand daily visitors and submitting your articles here could work hugely in your favour. You could also explore such platforms like Medium or Bloglovin to create exposure for your content and business. Do remember to create a compelling profile and include a link to your business website. A ‘how to subscribe’ step-by-step set of instructions can also be included to give readers directions on how to stay connected and get similar content from you in the future.
Boosting your website traffic is quite an interesting undertaking. However, it requires dedication and discipline on your part to actualise this goal. Content creation combined with rich traffic generating keywords will do your online presence a great deal in the long term. Start today and stay with.